I've been the founder
running the treadmill.

I'm not an MBA consultant. I came up in kitchens.

My degree is in hotel and restaurant management from Texas Tech, class of 2008. My first businesses were food. I cooked, and I was part owner of a small catering and events company with a brick and mortar shop that served breakfast and lunch. If you have never run a restaurant, here is what it teaches you. Your margins are visible every single day. Labor is your biggest lever and your biggest risk. And nobody cares about your strategy at 11:45 on a Saturday.

Then I moved into sales and general management. General Sales Manager at Texas State Rentals, part of ADI. Founding team member and General Manager for Texas at Eat on the House. Senior Sales Engineering Manager at Directline Development. Time on the team at Fivestars. Six industries, different in every way that looks obvious, identical in the way that matters: find where revenue actually comes from, then build the thing that produces it on purpose instead of by accident.

Some of those companies were acquired along the way. I would rather be judged on the work than on the exits.

In 2022 I co-founded CodingIT, a custom software firm now running 65 plus engineers, designers and product managers across the United States and Argentina. I still serve as its Chief Revenue Officer.

Building it is where this practice comes from. Founder after founder came to us with a technology problem that was not a technology problem. They wanted to build their way out of a strategy question. Sometimes we could help. Often the honest answer was that no amount of engineering would fix what was actually wrong, and saying so cost us the deal.

I got tired of watching good companies spend money in the wrong direction. So I built the thing I would have wanted at $3M. Someone in the room who had been there, who had no incentive to sell me a build, and who would ask the question my team was too polite to ask.

That's Corrival. A small practice in Austin, serving a few founders at a time, as a Fractional Chief Strategy Officer. When the work surfaces real engineering, architectural decisions, rebuilds, dedicated pods, I can pull in CodingIT teams. The strategy work is mine and it comes first.

When I'm not working, you'll find me outside: archery, long walks, a cast-iron skillet. I believe in quiet hours, well-kept tools, and having opinions that are cheap to change.

Based in Austin, Texas. I work with founder-led B2B companies across the United States, typically between $3M and $30M in revenue: software products, firms blending software with consulting, scaling agencies and service organizations, and PE-backed operators.

B.S. in Hotel, Motel and Restaurant Management, Texas Tech University, 2008.

Co-founder and Chief Revenue Officer of CodingIT, a custom software firm with 65 plus engineers, designers and product managers across the United States and Argentina.

Member of ProVisors. Associated with the Argentina Texas Chamber of Commerce, where I have hosted and spoken at events.

I take a handful of engagements at a time, usually four to six, so the work stays deep rather than wide.